Do you often deliver far more to your clients than they actually pay for? Are you so obsessed with giving value that you completely over-deliver? Or … do you have a terrible habit of giving away far too much of your time or your knowledge for free? Chances are, one of the reasons you set up your business is because you love helping people. That’s ace. But helping customers shouldn’t come at the expense of your own business. What you need is a fair transaction – you deliver something fantabulous, and you get paid accordingly. Simples! Here’s a speedy video to explain the principle, of a fair exchange of value, and help you think of some of the ways you may be giving away far more than you should be. Let me know what you think!
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