How good are you at explaining how you add value to your customers?
Can you easily explain what you deliver for your punters?
And I’m not talking of WHAT you do or HOW you do it.
I’m talking about the difference you make to your clients and their businesses.
Can you explain what people are left with AFTER they do business with you?
Because THAT’S what people by!
So which one are you … a natural at singing your own praises or squirm at explaining how good you are?

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