Pricing Hurting Your Business?
Most business owners think pricing only affects profit.
In reality, pricing decisions shape almost every part of your business, including workload, stress levels, client quality, confidence, cashflow and long-term sustainability. That’s why poor pricing quietly creates far bigger problems than most business owners realise (until it bites you on the backside!)
A lot of business owners think pricing is about finding the “magic pricing formula” or charging what feels fair in the moment. So, they end up saying things like:
- “That only took me an hour”
- “I can’t justify charging that much”
- “Nobody’s got any money at the moment”
Those thoughts are very noble, but they completely ignore the wider commercial reality of running a business. Pricing isn’t just about covering the hour you spent doing the work. It also needs to account for things like admin, software, insurance, tax (boo!), client planning, holidays (more please!), marketing, downtime, business development AND profit.
When did you last sit down properly to work out what your pricing actually needs to support commercially?
Because poor pricing decisions don’t just affect profit. They affect workload, stress levels, boundaries, confidence, client expectations, cashflow, and the overall sustainability of the business.
Very often, business owners think they have an overwhelm problem, when a huge part of the issue is that the business simply isn’t priced properly to support the way you’re working.
Clients are never just paying for your time. They’re paying for your expertise, your efficiency and experience, your reliability, their reduced risk, and for better results.
If you can solve a problem quickly because you’ve spent years building your knowledge and experience, that doesn’t make the work less valuable. It makes YOU more valuable!
One of the best exercises you can do is write down EVERYTHING your pricing needs to cover and review whether your current pricing structure genuinely supports the type of business you’re trying to build.
Because there’s a huge difference between being busy and being commercially healthy.
