Have you ever considered that you could lose business by offering too much value?

I know, crazy idea!

Can there really be any such thing as too much value???

Well I can tell you that, yes, there definitely can!

Because when you deliver far more than the customer wants you risk confusing, overwhelming or alienating them.

Even though you think you’re being amazing, generous & fabulous!

Have a nosy at my vlog which explains exactly what I mean and then let me know what you think.

What do you reckon though – do you think you ever over-deliver?

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