Are you easy to buy from?

Are you easy to buy from?

Have you ever stopped and contemplated your own buying habits? I don’t mean how tempted you are to order new stationery or office gadgets every week. (Which reminds me – really must look into a new shredder!)

I’m talking about the things that help make something easy to buy for you.

For instance – what kind of research do you like to do before you let somebody know that you might be interested in buying their service?

What are the questions you typically want answers to before you reveal your interest?

How long do you typically stalk somebody on social media before you ever ask them about prices or packages?  (Don’t worry – we all do it! ☺️)

And, probably more important – what frustrates or annoys you about trying to buy from somebody? Maybe it’s things like having to agree to a meeting before they’ll give you even a hint of their price. Or digging through 8000 pages of a website to find answers to really basic questions.

Buying habits have changed massively in recent years. Even in my 16 years in business I’ve seen a huge evolution. It’s sooooo important these days to be easy to buy from. We’re the instant gratification generation after all!

As an example – my advice to clients when I started my coaching business was to keep their prices private until they could get a prospect onto a call. Because by sharing them publicly they’d risk prospects making a decision based on price alone and not having the chance to hear about the incredible value they could offer and why their price was really peanuts once they understood the impact.

These days that would be rubbish advice though!!

Because hiding your prices does NOT make you easy to buy from. Quite the opposite. And if you’re hard to buy from, people probably just won’t bother. The instant gratification generation is also the bloody lazy generation!

This will sound ridiculously simple, but the challenge here is trying to match up the way your customers want to buy (as lazily as possible) with the way you THINK you have to sell.

We know all the mantras about people buying from people they like and people they trust, and that’s definitely not changed. If anything, it’s an even more important factor in people’s buying decisions. It’s just that people are achieving that trust in a very different way to even 5 or 10 years ago.

So the thing you really need to be aware of in your business is that your prospects are likely to want to do lots of research, get answers to most of their questions and dig into your credibility and reputation waaaaaay before they’re going to want to speak to you. They’re probably going to try and hide the fact that they’re even interested so they don’t run the risk of needing to have a conversation.

What this means for you is that the information you make available about your business has never been more important. Your website, your social media profiles, your reviews and testimonials, your emails, your FAQs, your every last visible detail is what will make you easy to buy from.

My tips video this week talks about ‘the zero moment of truth’. That’s the tipping point that means somebody is ready to buy. My video explains how that point has shifted and what you can do to help your prospects reach it faster and more decisively so they can all crack on with being lovely customers!

Happy days!

Have a nosy and let me know what you think. Do you have enough information available online about how brilliant you are?

Or is your modesty preventing you from being easy to buy from??

If you’d like to know more about how I can help you grow your business, take a look at the different ways I can support you here: https://taylory.co.uk/how-i-can-support/