How many times have you heard the word ‘pivot’ recently?

Is it more than a bazillion or just slightly less?

Have you already pivoted in your business as a result of the current situation?

It feels as though EVERYONE is doing it & for some it’s undoubtedly the right thing to do.

But it isn’t right for everyone. In fact all this hype could lead some people to go racing off at a tangent that they’ll later regret.

What are your thoughts on this – a necessary evil, a great idea to keep you current & fresh, or an over-hyped red herring?

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