Small Business Pricing Mistakes
Many highly capable small business owners are busy, respected, and doing good work, yet still feel underpaid. This video explores why so many people undercharge even when demand is strong and workload is high.
I highlight common pricing mistakes, including reacting to the wrong customer feedback, absorbing rising costs, price matching less experienced competitors, and using busyness as proof that pricing must be right.
The focus isn’t pricing tactics or confidence boosting, but on the mindset choices that keep businesses playing small and choosing comfort over profitability.
I work with established small business owners who want their pricing, margins, and growth to feel more intentional (and more profitable!) If that sounds relevant, head to my Services page to explore how we could work together.
