Are you ever left flabbergasted by the most perfect prospect who decides not to become a customer when you were 3 bazillion percent certain it was in the bag?
The ‘like, know, trust’ was all there.
Price wasn’t a problem.
You can absolutely, definitely help them, and they can see exactly how that would work.
But they still say no!?!
That’s generally because you’re only building one element of trust with them, when actually you need 3 different layers.
Have a nosy at this video to understand the other 2 layers of trust and see exactly what you need to do to turn those ditherers into decisive sign-ups!

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