Just 2 Steps!
When you sit down to create a business growth plan, it’s very tempting to start with one question: what do I need to do next? And before you know it, you’ve created an enormous list of actions.
But that’s starting the planning process too soon.
Before you decide what you’re going to do, there are two important pieces of thinking that can give you much better evidence for deciding what actually belongs in your plan.
The first is to identify the BIG changes that need to happen if you’re going to achieve your 12-month goals. That means stepping away from the day-to-day detail and going up a level. Rather than thinking about what you’re going to post on LinkedIn this week, for example, perhaps the bigger question is whether you need help with your marketing, whether some activities need to be delegated or whether there are things you should stop doing altogether.
The second step is to look backwards before you plan forwards.
What have you learned from the last 12 months? What’s working well? What’s not working? What’s stealing your time, losing you money or draining your energy? All of that is evidence you can use to create a better growth plan.
In this week’s Business Tips video, I explain why these two steps need to happen before you start creating your action list, and how they can help you make much more deliberate decisions about what your business needs next.
