Marketing Well?
Have you ever looked at another business owner who seems to be absolutely everywhere and wondered whether you should be doing all that marketing too? They’re posting on LinkedIn, making videos, attending events, sending newsletters and generally appearing to have their marketing sorted. Meanwhile, you’re looking at your own marketing plan and feeling like a miserable failure!
It’s surprisingly easy to build a marketing plan around what other people are doing rather than what actually works for your business. And before you know it, you’re spending a huge amount of time, money and energy desperately trying to keep up with 17 different marketing channels just in case one of them eventually brings you some business.
One of the trickiest things about marketing is knowing when to pull back or to stop completely. Perhaps you’ve been attending the same networking group for years, or posting regularly on a platform without seeing much return. You know it isn’t delivering what you’d hoped, but stopping feels risky doesn’t it?
What if you miss an opportunity?
Of course, some marketing takes time to work, and abandoning something before you’ve given it a proper chance isn’t sensible either. But there’s a difference between being patient and continuing with something simply because you’ve always done it.
And sometimes the biggest opportunity isn’t finding another marketing channel. It’s getting much better at the ones that already work. If referrals consistently bring you brilliant clients, could you be more deliberate about generating them? If one networking group delivers good business, could you invest more in those relationships rather than joining three more?
In the fourth video in my Bigger versus Better series, I explore why more marketing isn’t automatically better marketing, and how having the courage to focus can make a real difference.
Watch the video and consider whether your marketing plan needs to get bigger, or whether your focus should be on less but better marketing!
