Grow Your Business
You know what to do in your business – but here’s why you aren’t doing it
Let’s be honest – you already know the key things you need to do … increase your prices; streamline your processes; focus on the right work, not just the easy work. And stop firefighting.
And yet, weeks and months pass and very little actually changes.
If you’re like most highly capable business owners, you’ll be assuming this is a motivation or discipline issue. You probably beat yourself up for procrastinating and tell yourself you just need to try harder or be more organised.
But in reality, the problem runs much deeper than that.
In this week’s video, I explain why knowing what to do is rarely the issue and what actually stops implementation from happening.
The real reason many business owners feel stuck is not a lack of knowledge. It is a lack of accountability and structure.
Humans are not built to hold themselves consistently accountable in isolation, especially when the work is complex, emotionally loaded, and competing with day-to-day pressures.
Self-imposed plans are easy to delay. Deadlines can be quietly moved. Important but uncomfortable decisions get pushed aside when client work shouts louder.
This is why capable, experienced business owners can stay stuck for years despite knowing exactly what would improve their business.
It is not about willpower. It is about the environment you are trying to make progress in.
Until the right conditions exist, implementation will always be fragile.
When all the decisions live in your own head, it’s easy to default to what feels safe. Progress often requires someone outside your business to question assumptions and challenge thinking.
Plans only move when deadlines are set in stone. If there is no consequence to a delay, it’s all too easy for implementation to slip without resistance.
Consistent progress requires protected time to think, to work on the business, and to talk ideas through. Without this, everything becomes reactive and nothing sticks.
These are NOT personality traits. They are conditions. They’re your environment.
That’s why, in this week’s video I explain why procrastination is so common in small businesses and what actually helps business owners shift from knowing to doing.
If this feels uncomfortably familiar, the most useful next step is often understanding why this keeps happening, rather than trying to fix it alone. Have a look at the various ways I can help you with this here.
